So you would have heard all the buzz about Fenty Beauty created by Rihanna focusing on a wide range of skin tones. As a result developing formulas for all skin types and pinpointing universal shades. Now it has launched in Australia at Sephora
“So that women everywhere would be included,” “Makeup is there for you to have fun. It should never feel like pressure. It should never feel like a uniform. Feel free to take chances, and take risks, and dare to do something new or different.”
“Fenty Beauty was created for everyone: For women of all shades, personalities, attitudes, cultures and races. I wanted everyone to feel included. Therefore that’s the real reason I made this line.
The line includes 40 different shades of foundation
This week, a fan direct messaged Rihanna asking her about the 40 shades rumour. She emphatically confirmed the rumour stating: “You knoooowwww it!!!!! Gotta represent for my girls and we come in all shades! Especially my brown sisters….been left out too many times in the makeup world!”
So this is great news for the Australian market where the options for medium skin tones are limited and the options for darker skin are few and far between.
There is an amazing gold highlighter called Trophy Wife,
and a gloss bomb lip luminizer
Furthermore to start the excitement , the Fenty Beauty Instagram account released a teaser video for the imminent release of the line – featuring Aussie babe Duckie Thot.
Especially relevant the diverse range of models in the video gave us a preview of some of the products. Many of them showed off a super sparkly gold highlight and one model applied a glossy gloss while looking into a car side mirror.